DB Export Morton Coutts ad ‘went too far’, pulled off screen

The DB Export ads featuring Morton Coutts have been pulled form cinema and TV following a complaint to the Advertising Standards Authority.

The full decision is available here
http://www.asa.co.nz/decisions_to_media.php

More to follow when I’ve read it so I don’t get a lawyers letter.

Cheers

Martin Craig



5 Responses to “DB Export Morton Coutts ad ‘went too far’, pulled off screen”

  1. Nice find! Just going through it now, myself. It’s a very well-written complaint letter, and an awfully feeble reply from DB.

    Meanwhile, they release these things as .doc files? Now that’s just odd.

    Reply

  2. Good Ol’ Jim Anderton…saviour of craft beer lovers! Hmmmm…

    Reply

  3. First of a few big legal bills DB are facing this year…

    Reply

  4. I do not even know how I ended up here, but I thought this
    post was good. I don’t know who you are but certainly you’re going to a famous blogger if you are not already ;
    ) Cheers!

    Reply

  5. In your qury letter, give a bare bones solution to a problem the editor needs to have.
    My office products store was one of those twelve thosand office supply stores.
    Over time, many of these radio personnel will be
    reaadily agreeable to featuring the entrepreneur whenever they release new products or services.

    Reply

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