Moa’s marketing hits the bullseye and draws in wowser hook, line and sinker. And the wowser’s logic is as twisted as my opening metaphor.
Filed under: Beer Makers, Gushing forth | 1 Comment »
So why is beer education subversive? Because the two big breweries are so damn big, and have a huge vested interest in maintaining mediocrity, with sales based on image, not quality. Drink, don’t think.
Filed under: Appreciating beer, Gushing forth | 4 Comments »
If you are in Wellington this Sunday 17 April, meet me and other beer fans at 4pm at The Hop Garden, 13 Pirie St.
Filed under: Appreciating beer, Beer Bars, Gushing forth | 2 Comments »
Some beer fans may be uncomfortable with craft beer taking on Auckland with a brash, new image, I think this next phase will be exciting and another step forward for the industry I love.
Filed under: Beer Bars, Beer Makers, Gushing forth | 17 Comments »
Giving up beer for Lent? No, not quite. Contrary to rumour, I haven’t given up my beer or my beerbloggery for Lent. I have been kept busy with real work and other things, but I have been enjoying some good beers, good bars and good company. I have also been working with passionate beer fan […]
Filed under: Beer Bars, Beer Makers, Gushing forth | 15 Comments »
The United States has ‘Support Your Local Record Store Day’, which is on April 16 this year. Perhaps I should declare April 16 to be the Official NZ Beer Blog Support Your Independent Bottle Store Day.
Filed under: Around the country, Beer Makers, Gushing forth | 47 Comments »
Come and join me for a back-to-work beer tasting to end the summer break in style. We will be having a blind tasting of range of craft beers from New Zealand and overseas on Wednesday 26 January. D4 on Featherston is providing the beer and food, and there will be prizes and giveaways too. Come […]
Filed under: Beer Bars, Gushing forth | No Comments »
There – it’s in writing and on the internet, so it must be true. This year, 2011, I Martin Craig will endeavour to drink more beer. I admit I may have let the occasional NYResolution wither and die in the past, so I will have to make an extra effort to stick with this one. […]
Filed under: Gushing forth | 106 Comments »
Cheers 2010, you’ve been a good year for New Zealand beer fans. The highlight for me was the exponential spread of good graft beer. Several mainstream (tied) pubs here in Wellington renegotiated their supply contracts this year and now stock craft breweries like Epic and Emerson’s alongside mainstream taps. Bottled craft beer is turning up […]
Filed under: Gushing forth | 4 Comments »
Binge drinking used to be compulsory here in New Zealand, and was reinforced by an emergency law that lasted for half a century. For the benefit of international readers, let me start at the beginning. Back in 1917, New Zealand was at war. We were attempting to drive the Hun out of Flanders, and the […]
Filed under: Gushing forth | 2 Comments »